Information Sources Used in Home Search
In today's marketplace, buyers are conducting a significant portion of their home search online prior to ever viewing a home in person. For this reason, a strong online presence and active internet marketing plan is crucial in attracting potential buyers. Our company website is heavily optimized for local markets and attracts an average of 50 new and returning visitors every day, often far more. It is important to note that these 50 visits are targeted visits, many of whom are buyers searching for homes in the area.
The following graph from the National Association of Realtors shows where today's buyers are beginning their search. Online searching has become an integral part of the process for today's buyers - second only to working with a real estate agent.
First Source of Information About Purchasing a Home
-43% of home buyers first step in the home-buying process was looking online for properties
-92% of buyers use the internet in some way in their home search process
-50% of buyers use a mobile website or application in their home search
-98% viewed Real estate agents as a useful source of information when searching for a home
-The typical home buyer searched for 10 weeks and viewed 10 homes- this is two weeks shorter than the previous year's report
In addition to our listing your property on our website, listings are syndicated to all major real estate websites. Our website is easy to navigate and specialized to promote properties across multiple platforms including mobile phones. Buyers can not only see home details and photos, but can view virtual property tours, utilize real estate specific tools, and much more. A large portion of our traffic is attracted through email marketing, meaning the majority of our visits are from local individuals looking for area specific information and currently homes for sale.